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ONGOING PUBLIC RELATIONS AND
IMAGE ENHANCEMENT
FOR COMPENSATION RESOURCES, INC.
click here to see Compensation Resources, Inc. placements
Objectives
- Increase awareness of Compensation Resources, Inc. (CRI) among target business audiences;
- Enhance CRI image as one the premier compensation and human resource consulting service providers in the industry;
- Through increased visibility, strengthen existing client relationships and attract new client opportunities.
Strategies
- Position CRI as a leader in compensation and human resource services;
- Clearly define the full breadth of services offered by CRI;
- Utilize proactive media relations as a means of enhancing the overall image of CRI as an industry leader and increasing awareness of the wide variety of services offered;
- Consistently barrage key target business industry’s trade magazines with creative publicity angles to generate awareness for CRI services among core decision making audiences;
- Position company executives Paul Dorf and Dan Moynihan as expert resources for information on a wide variety of compensation and human resource issues.
Tactics
- Target aggressive media blitzes around seasonal news opportunities, such as: end of year bonuses in December and June, proxy season in April and May, and college graduates entering the workforce in June and January;
- Proactively monitor and hook into breaking news and trends where CRI can add value as an expert third-party resource for information and expert opinion
- Develop, implement and release surveys on key trends and practices that relate to salaries, hiring practices, bonuses, etc.;
- Write and disseminate press releases on business announcements such as key strategic partnerships, marketing initiatives, and executive hires.
Results
- Front page Bergen Record feature story on Compensation Resources
- Company principals, Paul Dorf and Dan Moynihan, have been quoted as expert resources on a variety of compensation and human resource topics and issues in such notable outlets as: USA Today, Fortune, Wall Street Journal, Forbes and Business Week, as well as appearing as guests on shows on CNN, MSNBC and Bloomberg
- Increased awareness generated through media coverage
click here to see Compensation Resources, Inc. placements
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