HIT ENTERTAINMENT CASE STUDY
Goals
Drive ticket sales/traffic at Thomas, Barney and Bob events
Showcase unique appeal of children’s properties to attract new fans, strengthen existing consumer relationships
- Maximize awareness of stage show tours
Strategic Actions
Positioned Barney, Thomas and Bob as true celebrities from a child’s POV -- as a major call to action to feature TV/print, Web media outlets, as well as parents
Created anticipation for, ongoing buzz about and great photo/video opportunities around local appearances/chances to meet DVD stars
- Maximized coverage opportunities by announcing future visits and layering tailored local angles on top of core story
Results (This Minute)
Most events enjoy near-capacity turnout and strong community buzz
In one year, all tours combined netted 2,600+ media hits reaching 900 MILLION+ PEOPLE
Broadcast coverage ranged from national segments (Ex. --WB’s Daily Buzz) to lengthy local live remotes and fun packages in nearly every market
Major print features ran both nationally and locally in outlets ranging from Parents and Attache (US Airways) to the New York Times, Los Angeles Times and Chicago Tribune to the Des Moines Register and Slidell Sentry-News
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