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ONGOING PUBLIC RELATIONS AND
IMAGE ENHANCEMENT
FOR TOTAL ENTERTAINMENT
click here to see Total Entertainment placements
Objectives
Increase awareness of Total Entertainment within specific key business and consumer audiences to drive sales of all services;
Enhance Total Entertainment image as the premier event entertainment company in the industry;
Through increased visibility, strengthen existing client relationships and attract new business opportunities;
Introduce Total Entertainment to opinion makers… Key media (wedding, party planning, business) Brides, mothers and anyone planning a special party or event Appropriate businesses (i.e. party/event planners, wedding planners, etc.)
Strategies
Wage an aggressive and tactical media relations campaign that combines a mixture of feature, items and by-lined story placements in key trade and consumer print media in order to generate increased brand and available services awareness in both consumer and key business audiences;
Educate key audiences on who Total Entertainment is, the various services offered and the difference between them and any actual or perceived competition;
Tactics
Create newsworthy story angles about the ability of Total Entertainment to make any party or event uniquely special by providing the best in live music and entertainment services;
Develop and write by-lined articles for key vertical trades that highlight the areas of interest to key audiences that are areas of unique expertise for Total Entertainment;
Develop a business story pitch utilizing the Paul McCartney wedding gig as an unplanned catalyst for growth in business and how Total Entertainment was well positioned to take advantage of this opportunity;
Create topical articles and case studies on various services and aspects of entertaining and entertainment planning that can be utilized for both media pitching and as sales collateral marketing material;
- Develop key message points specific to critical audiences and conduct a brief media training to further develop message opportunity recognition and delivery techniques.
Results
Total Entertainment has grown into a leader in its field
TWICE placed TE’s Soul Solution as the Wedding Band of the Year on “Today Show Throws A Wedding”
Broadcast coverage ranges from national segments to local live remotes and fun packages including Entertainment Tonight, Extra, Today, WABC-TV, etc.
Major coverage in national and local outlets including Elegant Bride, InStyle, People, The New York Times, USA Today, Playboy, Vogue, etc.
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