October 6, 2009: WPIX Morning News
PeopleJar.com
CW New York #1 broadcast market in the United States

http://weblogs.wpix.com/news/local/morningnews/blogs/2009/10/peoplejar.html

PeopleJar.com is a free, user-generated people search and connection tool that enables anyone to meet and connect with other users to fulfill specific goals. Currently in a "soft launch" period. The objective with this placement was to create awareness of the site, its value to those looking to search people and to ultimately "fill the jar" with users to make it a more populated and therefore functionally viable service platform, prior to the official launch. The placement was not only a two-minute tutorial on the site and its benefits, it also helped secure over 5,000 new users within the first week of airing. 

(click on any image to watch the story)